Will and Don in the City

Since nobody really likes to do much heavy thinking on a Friday, we decided to link to the following new promo spots for the Donovan building:

Go to www.donovanlife.com, scroll down, and click on watch donovan life.

The developer's press release says that the series is supposed to be a mix between Will and Grace and Sex in the City. That sounds about right, since the penis jokes in the first episode are definitely more HBO than Must See TV. (You've been warned).

Amusingly, the production manages to achieve a certain amateurish feel, largely due to its continuity problems.

For instance, although the main character drives into the city on a rainy day, whenever the film cuts to external scenes, it's beautifully sunny outside. No doubt the developer wanted a few glamour shots of Yaletown - they're pitching the condo lifestyle, after all.

And of course, some of the writing is preposterous, with lines like 'you're in Yaletown now!' (as if it were some magical place), and 'people are so extroverted around here. They're nice. They're friendly...!' (wtf?)

Oh well. Such are the pitfalls when marketing weasels put their hands all over the creative process.

Comments

[The Stranger]

Watch for RealtyCheck on CBC -- they are actually going to be delving into this topic (the Donovan spots), and talking to experts on whether this form of viral marketing works or not.

[cb]

this kind of stuff is quintessential tacky small-town-canada marketing. it's as if they took the 'evil developer/add executive' character out of an old kids TV show from the early 90's and ran with it all the way to the "Big City". by the way, the lead character is michael buble's sister. riveting stuff.

all up i think it's just a tasteless and embarassing example of local advertising talent.

[cb]

(or lack thereof)