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The Stranger

Watch for RealtyCheck on CBC -- they are actually going to be delving into this topic (the Donovan spots), and talking to experts on whether this form of viral marketing works or not.

cb

this kind of stuff is quintessential tacky small-town-canada marketing. it's as if they took the 'evil developer/add executive' character out of an old kids TV show from the early 90's and ran with it all the way to the "Big City". by the way, the lead character is michael buble's sister. riveting stuff.

all up i think it's just a tasteless and embarassing example of local advertising talent.

cb

(or lack thereof)

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