They have everything, for you to enjoy

For those who might be interested, the marketing website for the 42-storey YMCA building is now up and running.

Besides the usual pre-registration information, the site also has a new rendering of the building, plus some photos of its fabulous views.

Somewhat surprisingly though, the marketing is a little out of character for the YMCA, as the developer has gone with a haute couture theme for the project, naming the building Patina.

We'd have thought they would have used the natural, built-in marketing afforded by the Village People.

Heck, it's not like the building doesn't already have its own theme song and music video.