Earlier this month, GE announced that it will be shelling out $1.6 million for the refurbishment of the Robson Square ice rink, thereby gaining the right to call the reborn facility whatever the hell it wants.
As it turns out, it'll be called GE Ice Plaza (but just GE Plaza in the summer).
So what could GE, the most evil of all types of corporations (because it's a multinational conglomerate) possibly want with our neglected little ice rink?
Most local newspapers easily connected the dots between GE, it's Olympics sponsorship, and the previous GE Ice Plaza that was a hit at the Turin Games.
The mindful conspiracy theorist would go on to note that GE happens to own NBC, the Bob Costas-owning American broadcaster of the Games. And where is NBC's headquarters located? At New York City's Rockefeller Center, of course, home to another famous outdoor skating rink.
One can only imagine what fiendish plans this diabolical multinational corporation has in store for our sleepy west coast town.
Maybe they'll capitalise on our sustainable Games theme, to help them peddle their environmentally-friendly products, such as energy-efficient light bulbs and hybrid locomotives (the bastards!).
Or maybe they'll just cut to Robson Square more than a few times during their Olympic telecasts. Apparently there will be a big media centre somewhere around there.